What does it do?
Validation lists gives the users the ability to add custom pick lists to the platform in order to use these lists as validation against their lead data.
What use case(s) does this apply to?
CONTENT SYNDICATION
Publisher, Agency & Clients users
Why would clients find this useful?
- Makes sure data is formatted exactly to the needs of the client or user
- Helps with standardisation of data collected, which in turn helps with reporting and interrogating of data.
- When leads are being run against Key accounts or Suppression lists
An example of how it would be implemented?
Global Validation List example:
Adding a Validation List to an Advertiser:
Adding Validation list to a Campaign