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Document owner

Project lead

Business objective(s)

Which business objective(s) does this work toward (i.e. business need)?

Business KPIs

Which KPIs will this impact?

Table of Contents

📔 Process and Documentation

Be sure to check the communications process and start the internal communications template.

(lightbulb) Hypothesis

E.g. By doing this we intend to [XYZ]. If we get this right we expect to see [IMPACT]. It is OK for the outcome to be a ‘learning’.

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Must be quantitative and timebound e.g. Increase X from Y to Z by [DATE]. Also be sure that these are directly attributable to the work within control of Product (or state where this might not be the case). For example, a new feature without promotion might not be discovered and adopted).

Goal / Outcome

Metric

📈  Market, Competition and Opportunity Analysis

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What would need to be true for this to be successful…

The risks to consider include:

  • Desirability - will they want it

  • Usability - can we make it simple enough to understand and use

  • Feasibility - can we build it

  • Viability - it fits with our business model

Low Risk

High Risk
If we are wrong about this, failure is likely

Low Knowledge

Little data available

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Anything in here needs testing…

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High Knowledge

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\uD83D\uDDD2 Requirements

A high level overview…

Requirement Headline

Details

Importance

Status
colourRed
titleHIGH

 

 

 

\uD83C\uDFA8 Solution Discovery

We are going to build a feature that achieves [ABC] by doing [XYZ].

Include links to:

  • Designs

  • User testing and results

  • Flow diagrams

  • Tech solution (architecture design and other assets)

(question) Open Questions

Question

Answer

(warning) Out of Scope

Explicitly state what is not covered by this work (where it might reasonably be assumed it would be covered).

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