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This functionality enables the user to specify which integration runs depending on a specific value , if other words if the lead data has a value appended to it the platform will know where to send it.
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If the user wanted to separate their leads based off company size, and from the specific company this got got routed to a specific area of the business. ie if the lead had the value for company size 1000+ they may want the lead to go directly to the call centre however if the company size was 0-100 it may be best to send this to email automation to nurture (Please see below).
