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Document owner

Project lead

Business objective(s)

Which business objective(s) does this work toward (i.e. business need)?

Business KPIs

Which KPIs will this impact?

Table of Contents

(lightbulb) Hypothesis

E.g. By doing this we intend to [XYZ]. If we get this right we expect to see [IMPACT]. It is OK for the outcome to be a ‘learning’.

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Low Risk

High Risk
If we are wrong about this, failure is likely

Low Knowledge

Little data available

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Anything in here needs testing…

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High Knowledge

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