What does it do?
Validation lists gives the users the ability to add customs lookup lists to the platform and in turn use these lists as validation
This duplication flags on a email on a first come, first serve basis.
This is a predominately used in B2C environment as it is more of a low value based consumer goods.
Who would use it?
Publisher, Agency &
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Clients users
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Why would clients find this useful?
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Filter out duplication for their CRM and Email Automation platforms
An example of how it would be implemented?
For instance if a lead with an email eg adam.carter@convertermedia.net comes into a campaign the second instance of a lead with this email will be flagged as a duplicate.
Once flagged the platform then passes this information back on to the publisher.